Cloud Computing Brings Businesses Closer to Their Customers

Traditional sales require a physical sales person to arrive at a customer’s location and demonstrate or discuss a product in person. Though this provides a personal touch, more and more customers are concerned with time management while companies are concerned with overhead and the costs to transport sales individuals to a customer’s location. Now, cloud computing services like GoInstant are bringing customers and companies closer together without high travel costs or loss of time on countless sales meetings.

Cloud-Based Web-Sharing

GoInstant is a cloud service that allows companies and customers to come together for web-sharing sessions from anywhere in the world and at any time. Meetings are no longer restricted by location, time zone or even travel capabilities. With these cloud services, companies can share over the Web without customers being required to download additional software or update plug-ins. Companies can instantly demonstrate products, go over specifics for a new contract and increase their purchase conversions without interfering with a customer’s schedule or worrying about wasted travel costs.

Customer Support Goes Virtual

Cloud services like GoInstant offer online customer support, consultive help and tutorial capabilities for companies who need to help converting and training new customers on how to use products or services.

Co-Shopping and Concierge Goes Virtual

With cloud services like GoInstant, the need for in-person concierges or shopping assistants is eliminated. Users can receive expert advice, get assistance with their larger purchases and have a personal one-on-one shopping experience while browsing a company’s online retail site. With the cloud services of GoInstant, videos and how-to shopping tutorials can be shared through the Web, but without the user downloading any special programs. Since the service is a cloud service, the connection is instant, and users will not have to visit a secondary site to access the web-sharing session.

Safe and Secure Web-Sharing

Unlike traditional web-sharing, this cloud service also offers users a safe and secure service that is HTTPS certified to ensure customer security during all co-browsing sessions. The cloud service has fine-grained permissions, which means agents and customers will have limited access to where they can type and what they can access – all without page-level integration and modifications by the user or retailer using the cloud service. Agents have special access to specific cloud service co-browsing pages, and retailers have the option of link sharing so that users are directed to a specific web-sharing session – keeping them in areas of a site they are needed and away from areas they are not.
With these cloud co-browsing services, the options are endless for retailers and corporations who need to sell products, showcase new items or host tutorial sessions without the added overhead of sending a physical sales member to a potential customer’s location.

By Peter Young